Sofia Mendes on writing sales pages that convert without sounding desperate

Sofia Mendes spent five years writing launch copy for online educators before going independent. She kept noticing the same problem: brilliant founders with strong offers and sales pages that read like everyone else's.

Interviews before AI

Her process always begins with five customer interviews. Only then does she load the transcripts into a structured AI prompt that surfaces the exact phrases customers use to describe the problem — not the phrases the founder wishes they used.

The 40% lift

On her own flagship offer, this approach lifted conversions from 4.2% to 5.9% in a single launch cycle. The page got shorter, not longer. The headline finally matched the words customers were already saying in their DMs.

Her rule for founders

"Stop writing about your offer. Write about the moment someone realises they need it." Sofia teaches that the first 150 words of any sales page should sound like an uncomfortably accurate description of the reader's Tuesday morning.